Okay, but

How does it work?

Sewn inside the MSW Hat is our patent-pending Swapband system. Simply hook any of our straps into one of 5 preset sizes on the Swapband, then choose between the sizing increments on the strap, to find your perfect fit.

Lock in a

Perfectly Tailored Fit

Our system has double the sizing range of a traditional snapback. With over 60 sizing variations, gone are the days of being stuck in between sizes.

About

MSW is an apparel technology company focused on reinventing fashion through innovation. We take apparel and introduce new technologies to unlock enhanced functionality and deliver elevated design.

After developing over 100 prototypes to achieve the most comfortable hat, we created the original magnetic snapback—the MSW Hat—and Magstrap™, the magnetic adjustable hat strap. Our customizable hats with swappable straps offer a tailored fit and a personalized style. It's Headwear, Evolved.

Designed in Toronto, Canada. Discover high-quality, stylish hats that combine comfort and innovation with MSW.