Headwear, Evolved.
Magnetic precision meets modern design to deliver the world's most comfortable fit.
It's time to
Level up your headwear.
It's time to
Level up your headwear.
Introducing
The 
hat
How does it work?
Step back Snapback,
Meet Magstrap™
We've taken neodymium magnets and enclosed them in a soft touch silicone to create the world's first swappable magnetic hat strap.
Designed to
Make it Yours
Custom Fit
With over 60 sizing variations, one size actually fits all.
Custom Style
Swap straps and unlock endless color combinations to match your every mood.
