Perfect Fit,

Custom Style.

It's Headwear, Evolved.

SHOP NOW

Perfect Fit,

Custom Style.

It's Headwear, Evolved.

Legacy Headwear

can't compare.

struggles-banner-smaller.jpg__PID:1510db4e-756e-43a6-86df-409a408d01dc

Legacy Headwear

can't compare.

Snapback.jpg__PID:77710fec-26bb-450b-82d3-828c5aa6b982
MSW-WHITE-512-HIGH.png__PID:e9ad7ecd-cc58-4007-8a90-d7f14cb126ed

does more.

Custom Fit

Lock in a perfect fit with 60+ sizing variations.

Custom Style

Swap your strap, switch your style.

Constant Evolution

More hats, more straps, more ways to match.

Customize your own:

Default state Hover state

Carbon Black MSW Trucker +

Sand Beige Hook Strap

START HERE
Default state Hover state

Storm Blue MSW Dad Cap +

Blush Pink Magstrap™

START HERE
Default state Hover state

Storm Purple MSW Trucker +

Sand Beige Magstrap™

START HERE
Default state Hover state

Blush Pink MSW Dad Cap +

Carbon Black Magstrap™

START HERE
Default state Hover state

Sand Beige MSW Trucker +

Sand Beige Hook Strap

START HERE
Default state Hover state

Slate Grey MSW Trucker +

Blush Pink Magstrap™

START HERE
MJ-1x1-STUDIO.jpg__PID:78b82616-d1b4-4451-a1c0-b94c09339fdf

"A tremendously innovative design for any serious hat wearers. MSW has knocked it out of the park in my opinion."

Laiken F.

SIMA-1x1-ROOM.jpg__PID:9878b826-16d1-44c4-9121-c0b94c09339f

"This is THE perfect hat. Perfect fit, every time, and every moment. Some days, my hair is just big, or sits funny in a hat when braided. Magstrap is the solution to that problem!"

Camille C.

ISA-1x1-ROOFTOP.jpg__PID:d19878b8-2616-41b4-8451-21c0b94c0933

"This is the best hat I have ever owned! Having the ability to adjust the hat to such an extent allows for a much more comfortable fit that takes away all the irritation and discomfort of a normal adjustable hat!"

Liam S.

"A tremendously innovative design for any serious hat wearers. MSW has knocked it out of the park in my opinion."

Laiken F.

MJ-1x1-STUDIO.jpg__PID:78b82616-d1b4-4451-a1c0-b94c09339fdf
SIMA-1x1-ROOM.jpg__PID:9878b826-16d1-44c4-9121-c0b94c09339f

"This is THE perfect hat. Perfect fit, every time, and every moment. Some days, my hair is just big, or sits funny in a hat when braided. Magstrap is the solution to that problem!"

Camille C.

"This is the best hat I have ever owned! Having the ability to adjust the hat to such an extent allows for a much more comfortable fit that takes away all the irritation and discomfort of a normal adjustable hat!"

Liam S.

ISA-1x1-ROOFTOP.jpg__PID:d19878b8-2616-41b4-8451-21c0b94c0933
READ MORE REVIEWS

Shop by Color

Trucker-PNG-512.png__PID:136767e7-f408-40fe-8dd0-a247baf7fbae
Default state Hover state
Default state Hover state
Default state Hover state
Default state Hover state
Default state Hover state
Dad-Cap-PNG-512.png__PID:6767e7f4-08e0-4e0d-90a2-47baf7fbae4e
Default state Hover state
Default state Hover state
Default state Hover state
Default state Hover state
Default state Hover state

Shop by Color

Trucker-PNG-512.png__PID:136767e7-f408-40fe-8dd0-a247baf7fbae
Default state Hover state
Carbon Black
Default state Hover state
Slate Grey
Default state Hover state
Sand Beige
Default state Hover state
Blush Pink
Default state Hover state
Storm Purple
Dad-Cap-PNG-512.png__PID:6767e7f4-08e0-4e0d-90a2-47baf7fbae4e
Default state Hover state
Carbon Black
Default state Hover state
Slate Grey
Default state Hover state
Sand Beige
Default state Hover state
Blush Pink
Default state Hover state
Storm Blue

FAQ:

How does it work?

Sewn inside the MSW Hat is our patent-pending Swapband system. Simply hook any of our straps into one of 5 preset sizes on the Swapband, then choose between the sizing increments on the strap, to find your perfect fit.

How do I swap MSW straps?

Insert Strap

v22-100.jpg__PID:477686fb-cee6-4b12-9b51-037fee66058b

Hook onto Size

v23-100.jpg__PID:7686fbce-e60b-42db-9103-7fee66058bd8

Loop through Grommet

v24-100.jpg__PID:86fbcee6-0b12-4b51-837f-ee66058bd8e7

Pull Through

v25-100.jpg__PID:82477686-fbce-460b-92db-51037fee6605
Will it fit my head?

MSW hats come with our patent-pending Swapband system, which unlocks 60+ sizing options. This accomodates head sizes ranging from 19" to 15" in circumference. With 6x the sizing options of a typical snapback, you're sure to fine-tune a perfect fit.

MSW-Size-Range-Infographic.png__PID:7c2587b8-1111-462c-8538-46b20cd1cda2
Where do you ship?

We ship worldwide from Toronto, Canada! Check out our full FAQ for shipping details.
*Please note that orders may be subject to local tax and duties.

Join the Journey

@MSW_straps

Check out behind-the-scenes content and sneak peeks of future products!

details-cover-2.jpg__PID:360021c1-db95-4f95-806a-ba877d861f00
ADJUSTABLE-HEADWEAR-IS-CAP.jpg__PID:15f0cac8-6759-404f-abe1-f31f78ffc416
HOW-IT-WORKS.jpg__PID:7ef25d0f-d854-406c-be9a-a1f1c73825a5