It's Headwear,Evolved.
Precision-fit caps made with
comfortable, swappable straps.
- 4.8★Average rating
- 10M+Organic views
- 40K+Followers
- 25+Countries shipped to
- 2022First prototype
Wearing a hat all dayCan Be Painful.
The awful pressure headaches.
The embarrassing red forehead marks.
All the signs of a poorly fitting hat.
Today's adjustable closures only make it worse…
They
Never fit quite right,
with too few sizing increments and a limited range.
They are made of
Poor materials,
that feel clunky, look cheap, and wear out quickly.
They have
Outdated designs,
that are a pain to wear and adjust.
What we
Changed.
We created a headwear system that allows you to define your fit, feel, and style.
Precision Fit
Forget "one size fits most."
Lock in a perfectly tailored fit with 60+ micro sizing spots.
Premium Comfort
No more pressure points causing forehead marks.
Our straps contour to your head for all-day comfort.
Swappable Style
One cap shouldn't mean one look.
Swap between MSW straps to match any fit.
How itWorks.
Sewn into every MSW Cap is the Swapband, our patent-pending headwear technology.
It has five hook spots, that allow you to swap any MSW strap in and out.
Hook your strap into one of the five sizing zones on the Swapband,
then fine-tune the fit on the strap itself.
Unlock 60+ sizing points, ranging from 19″ to 25″.
1. Insert strap
2. Hook into size
3. Loop through grommet
4. Pull to adjust
Legacy HeadwearCan't Compare
Designed to solve the limitations of every existing headwear style.
  |
 Snapback |
 Strapback |
 Velcro |
 Fitted |
|
|---|---|---|---|---|---|
| Tailored fit | ✓ | ✓ | ✓ | ✓ | |
| Holds size | ✓ | ✓ | ✓ | ✓ | |
| Easy adjustment | ✓ | ✓ | |||
| Durable | ✓ | ✓ | |||
| Extended sizing | ✓ | ✓ | ✓ | ||
| Premium | ✓ | ||||
| Swappable straps | ✓ |
Our technology isPatent-Pending.
MSW Caps, Straps, and the Swapband technology are our own inventions.
Proudly designed in Toronto, Canada.
Hi, I'mMike.
I've worn hats my whole life, and I grew frustrated with adjustable caps.
They never fit quite right, and they're made from cheap materials.
I like to change things up, whether it's my hairstyle or my outfit,
and I wanted a cap that could keep up.
I created over 100 prototypes before landing on the MSW Swapband system.
I set out to build something that fit better and looked better.
MSW caps and straps are proudly designed in Toronto.
We're building the future of headwear.
Mike JakubowskiFounder, MSW
- 2022First prototype
- 2023Patents filed
- 2024Kickstarter launch, 280% funded
- 2025mswstraps.com launch
Seen by10 Million+
Join theUncompromising
Real reviews from people who made the switch.
MSW exceeded my expectations in comfort, style and fit.
Steve K.
This is THE perfect hat. Perfect fit, every time, and every moment.
Camille C.
The ability to swap straps and match my outfit is a game-changer.
Steve R.