Headwear, Evolved.

Magnetic precision meets modern design to deliver the world's most comfortable fit.

It's time to

Level up your headwear.

It's time to

Level up your headwear.

Introducing
Introducing Image

How does it work?

Step back Snapback,

Meet Magstrap™

We've taken neodymium magnets and enclosed them in a soft touch silicone to create the world's first swappable magnetic hat strap.

Mix-&-Match your

MSW Hat


Each MSW Hat contains our patent-pending swapband system, unlocking the ability to completely customize how your hat fits, and how you style it.

How does it work?

Step back Snapback,

Meet Magstrap™

We've taken neodymium magnets and enclosed them in a soft touch silicone to create the world's first swappable magnetic hat strap.

Mix-&-Match your

MSW Hat


Each MSW Hat contains our patent-pending swapband system, unlocking the ability to completely customize how your hat fits, and how you style it.

Designed to be

Customized

MJ OPEN CLOSE GIF ZOOMED IN.gif__PID:b3fe4357-739b-43c4-9260-d6d5edab5709

Custom Fit

With over 60 sizing variations, one size actually fits all.

Custom Style

Swap straps and unlock endless color combinations to match your every mood.

Artboard 1.jpg__PID:fd5d6582-f600-4cd2-b668-93007f277772
Artboard 9.png__PID:d13b2a5c-26c7-407c-9429-e792e2d79d5c
Artboard 6.png__PID:6582f600-4cd2-4668-9300-7f27777296d3
Artboard 5.png__PID:5d6582f6-004c-4276-a893-007f27777296
Artboard 6.png__PID:6582f600-4cd2-4668-9300-7f27777296d3
Artboard 9.png__PID:d13b2a5c-26c7-407c-9429-e792e2d79d5c
Artboard 1.jpg__PID:fd5d6582-f600-4cd2-b668-93007f277772

Make it yours

  • Storm Purple MSW Trucker + Sand Beige Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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MSW Hat with Magstrap™
MSW Hat with Magstrap™
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MSW Hat with Magstrap™
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